It is hard to say, both sides have many powerful media outlets, but they are very different, so it is a real case of comparing apples, oranges, chocolate cake, pizza, and broccoli.
The Conservatives have one major cable news network, Fox News. Yes, it is the most watched, but that is probably because it has little conservative competition.
It should be noted however, that Rush Limbaugh did not go national with his program until 1988. President Reagan got rid of the Fairness Doctrine in 1987. This was the FCC rule that said broadcasters had to air a response to controversial statements made on their programs. So the electoral triumph of the Republicans allowed conservative talk radio to flourish. Of course it could be argued that once it was established talk radio helped the Republicans continue to move the country to the right.
Popular music, other than country music, tends be liberal.
A conservative asset maybe old music movies and TV shows. Music and shows created decades ago may have been moderate or liberal when they were made but maybe conservative today. On the other hand, given that the nation has moved to the right on many issues the opposite could also be true on some issues.
An extreme example of this is that libertarian fans of Ayn Rand and many Catholics find themselves in the same party. The Catholic Church calls for more aid to the poor and therefore more taxes, laws against abortion and many other things that libertarians hate. The only reason libertarians and Catholics find themselves in the same party is that they disagree on everything including which issues are most important. So the Republicans give each what they most want most and win the votes of both.
The alliance of Ayn Rand fans and Catholics is like an alliance between the KKK and the Black Panthers, the NAZIS and Israel, or the communists and the Republicans. However, it works on election day, which is what counts.
The Internet gives the many frequently opposed groups that make up the Republican party to speak to their followers and build their strength. So even though the owners of the Internet giants like Google, and Facebook favor the Democrats, the Internet may still favor the Republicans.
It is said that this is an era of fake news, but perhaps there was as much or more fake news in the past but now the fake news can be contested.
For more on the power of media in politics read my page the revolutionary and counter revolutionary power of AM radio from Rock to Rush. Where I explain why AM radio was the vehicle of both the liberal 60s cultural revolution and the later and on going counter revolution.
For more on politics, economics and my qualifications to pontificate on them check out my econ index page.
For lots more on media including theoretical analysis of media which will leave you understanding media better than the decision makers in New York and Hollywood check out my media index page.
If you are just generally impressed by my wit and wisdom check out my Homepage.
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Last updated October 26, 2019
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